Director Teddy Nygh, a talented man who has starred in feature length films such as Sugarhouse and also directed and produced his own full feature hip-hop documentary Clash of da tights 1’s, explains that he had vision for a video when he heard this new track from the south London rapper. Giggs himself is a controversial artist which gave Teddy even further inspiration for running the project. Teddy explains that when he heard the track for the first time it touched him, he really felt it and instantly visualised the scenes and with Giggs being a very visual rapper this just made things come together.
The video is in two parts, with the first part being a dedication to his mum (the video was released on Mother’s day) and then blends into the second part which is a club scene with some brilliantly made up geisha models shaking their thangs on the dance floor. This video did in fact make history to be the first UK hip hop music video to have a screening for its release in the warm and cosy Riverside studios in Hammersmith.
I shot the stills on the set over two days, missing the green screen filming on day3 due to other commitments! But still got some good shots, the second day also involved me shooting two particular shots during the filming of young Giggs that I then printed out and placed in the picture frames on the wall, to then be used for the effect of zooming into the picture and merging into film…Teddy also dragged me down to Peckham one night to shoot some stills of the traffic on the high street, we setup the tripod, found the angle we needed and shot around 250 stills each exposed at 2 seconds, with the camera on interval timing (taking a shot on its own every 3 seconds), the resulting 250 pics were then blending together by the editors and used (briefly!) in the video, just as Giggs says “I think the hood kinda changed me”
Big up to all involved, it was a good shoot and everyone put in hard work to get the job done, bring on the next vid!